SOCIAL MEDIA
The collaboration with Rappi required a high level of creativity and precision to ensure that each digital piece met the company's standards and effectively communicated the brand messages. Our designs needed to be visually appealing and engaging to capture the attention of Rappi's diverse audience.
Overall, the project was a comprehensive effort to enhance the promotional capabilities of Rappi, blending digital advertising with tangible product experiences to create a seamless and impactful marketing strategy.
The project involved creating digital assets for the delivery company Rappi. Our team was responsible for designing the sponsored banners featured on the company's website and app.
In addition to the online banners, our team also worked on product samplings for different brands, such as Coca-Cola, Colgate, and Nestlé. These samples were distributed to selected Rappi consumers, offering them a chance to try new products and increasing brand visibility.
For Rappi, I designed digital assets and promotional experiences across the company's app and website, creating sponsored banners and branded campaigns that connected partner brands with the platform's diverse customer base.
The project also included product sampling initiatives developed in collaboration with major brands such as Coca-Cola, Colgate, and Nestlé. These campaigns combined digital promotion with physical product experiences, creating new opportunities for consumers to discover and engage with partner offerings.
Working within Rappi's fast-paced marketplace environment required adapting different brand messages while maintaining visual consistency, clarity, and performance across multiple touchpoints. Each asset was designed to capture attention, communicate value, and enhance the overall user experience.
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