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Petz is one of Brazil's leading pet retailers, with a digital ecosystem that spans e-commerce, mobile, email, and paid media. Throughout my time on the brand, I designed a wide range of campaign assets and promotional materials, ensuring a cohesive visual experience across every customer touchpoint.
My work covered both the original brand identity and the rollout of Petz's brand refresh, requiring existing campaigns to evolve seamlessly while maintaining consistency and recognition across digital platforms. This transition demanded close attention to detail and a thoughtful balance between legacy and new visual systems.
From seasonal campaigns to everyday marketing initiatives, each deliverable was designed to strengthen the brand's digital presence while creating engaging, user-centered experiences across web, app, email marketing, and digital advertising.
E-COMMERCE
These projects were a strategic effort to boost Petz's digital presence and brand evolution. The custom creative assets for different channels highlighted our dedication to visual quality and user-friendly design, helping to tell a compelling brand story in the pet care market.
Several projects and campaigns were meticulously crafted for the e-commerce platform of Petz, a well-known national pet product brand. These initiatives with diverse creative components were strategically designed for integration across the website, mobile application, email marketing, and various advertisements across different platforms.
I created promotional materials both before and after launching Petz's brand refresh. This allowed us to blend the old and new designs smoothly, ensuring a consistent and eye-catching experience for users.