PACKAGING
The totems and other physical items we created were strategically placed to boost the brand's visibility in bustling and scenic spots like Ibirapuera Park and Rio's coastline.
This project showcased our team's ability to translate iFood's brand into a wide array of physical promotional materials, placed in prime locations.
I had the opportunity to develop some top-notch OOH (Out-of-Home) advertising materials for iFood. Our team crafted a range of physical products like flyers, bags, delivery packaging, totems, and other promo items, all tailored to fit the iFood brand. This project included high-profile gigs like setting up the iFood Park in São Paulo's famous Ibirapuera Park and installations along the beautiful beaches of Rio de Janeiro.
We brought our A-game to the OOH advertising scene, designing a variety of promotional materials that ensured a strong, cohesive brand presence. From eye-catching flyers and stylish bags to functional yet visually appealing delivery packaging, we made sure everything reflected iFood's identity.
For iFood, I designed a wide range of out-of-home (OOH) advertising and branded print materials, translating the company's vibrant visual identity into large-scale physical experiences. The work included flyers, shopping bags, delivery packaging, totems, and promotional collateral created for high-impact campaigns across Brazil.
One of the project's highlights was the production of assets for major brand activations, including the iFood Park installation at São Paulo's Ibirapuera Park and promotional experiences along Rio de Janeiro's beachfront. Each application required the brand to remain consistent while adapting seamlessly to different formats, environments, and audience interactions.
From packaging to environmental graphics, every deliverable was designed to strengthen iFood's presence beyond digital platforms, creating cohesive and recognizable brand experiences across public spaces and retail touchpoints.
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