SOCIAL MEDIA
Each image and piece of text was carefully chosen to ensure FAAP's message was delivered clearly and powerfully, reinforcing the institution's visual identity and core values.
Every piece created for FAAP was designed to capture the institution's essence, inspire its community, and push the boundaries of excellence and innovation.
Whether it's marketing emails, Instagram posts, or printed materials, I aim to reflect both the tradition and the cutting-edge spirit that define FAAP.
The communications are all about engaging and informing both the academic community and the wider public. Focusing on clear, effective communication at every touchpoint, from promoting events and celebrating achievements to sharing important institutional news.
FAAP is one of Brazil's most respected educational institutions, with a long-standing reputation for excellence in arts, culture, and higher education. My role involved designing a wide range of communication materials that reflected the institution's visual identity while supporting its diverse initiatives and audiences.
Working across email marketing, social media, editorial publications, banners, books, magazines, and printed collateral, I translated institutional messaging into clear, engaging, and visually cohesive communications. Each deliverable balanced consistency with flexibility, adapting the brand to different formats without compromising its identity.
From promoting academic events and celebrating achievements to sharing institutional updates, every project was designed to strengthen FAAP's connection with students, faculty, and the broader community through thoughtful, accessible, and purpose-driven design.
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